If you are paying for an ad in the Yellow Pages let me help you save hundreds if not thousands of dollars per year.
CANCEL - RIGHT - NOW
As business owners we often get sidetracked into doing things the same way just because we've done them that way in the past. I have yet to run across a business that gets more sales out of their advertising spend then they would in other areas. It's time to declare this a dead medium. I will admit that there are a few businesses that still May benefit but, those are so few and far between that I'm not even going to bother mentioning them in this article.
So what should you do with your extra money? For starters, I would suggest giving me a call. I know I could spend your money much better than the Yellow Pages will. However if you're not ready to work with a professional to help get your business moving in the right direction I may suggest just the generic terms of online advertising or even a more targeted review of what you have going on already.
Still not convinced? That's okay. I can prove it. Do yourself a favor and look up marketing tracking numbers. Here’s a link: https://www.google.com/search?rlz=1CAACAV_enUS747US749&q=marketing+tracking+phone+numbers
Marketing tracking numbers are numbers that you rent and they report back to you on how often they are used and may even offer voice recording and other options. Pretty cool stuff to help determine which campaigns, yellow page ads, billboard ads and the like are actually working for you or not.
Years ago you either made the yellow page ad deadline or you are kind of screwed for the year. That's not the case anymore. Save your money. Advertise the smart way.