This Isn’t for Everyone – But If It’s for You, Let’s Win Together!

Know What You’re Signing Up For

This is your chance to prove you can make it happen. The ball is in your court. Let’s get started.

This isn’t for everyone, and that’s okay. I’m not looking to carry anyone. I’m not looking to hand-hold someone who doesn’t want to put in the work. I want a partner. Someone I can run side-by-side with to make a ton of money together.

I don’t mind mentoring you—I like doing that—but I refuse to drag someone along. If you’re ready to show up, hustle, and deliver, we’ll move mountains. If not, stop here and save us both the time.

Start Right Now – Prospecting Is Everything

You don’t need to know everything about what we do to start conversations. You just need to know how to talk to business owners, present the opportunity, and set up calls.
Think of it like this:

You’re the waiter, not the chef. You don’t need to cook the meal. You just need to take the order and deliver it to the table. Put prospects on my calendar, and we’ll close deals together where you get all the credit. You’ll learn the details as you go.

Steps to Book Prospects on My Calendar

  1. Go to the Calendar Link.

  2. Book the prospect’s info as if you were the client.

  3. Include your email as an additional attendee so you stay updated and join the next meeting.

  4. Fill in all the required fields. Details matter.

  5. We will strategize on the prospect and appointment together so that you can get the sale and that you can learn as you go.

Momentum is everything. Start booking conversations right now.

Prospecting 101 – How to Identify Strong Leads


Would Their Business Benefit from a Google Search?

  • Look up businesses by category and location.

  • Can you find them easily? Do they stand out?


Do They Want to Grow?

Signs of growth mindset:

  • Spending money on advertising (print, billboards, radio).

  • Complaining about stagnant business or competitors.


Do They Believe in the Internet?

  • If they hate Google, Facebook, or online marketing, they’re not for us.

What’s Wrong with Most Small Businesses

Most small businesses are flying blind. They lack strategy, alignment, and focus—unlike franchises that have every system dialed in. The difference between a failing restaurant and a thriving McDonald’s is that McDonald’s knows what they’re doing.

  • Small business owners are often technicians, not business people.

  • Their marketing and positioning are a mess.

  • That’s where we come in.

We help business owners build systems that work.
When they follow the plan, they can dominate their market.

It’s that simple.

Methods of Prospecting

Cold Calling: The most direct and effective method. It works because most people are afraid to do it.

Face-to-Face: Old-school, but still powerful. Walk into businesses. Shake hands. Get the conversation going.

Avoid the noise:

  • Email? Overdone.

  • Generic DMs? Wasted time unless you have a killer strategy.

Profit is where the pain is. Everyone avoids the hard work, which is why the hard work is where the money is.

Cold Calling – Why It Works and How to Do It Well

Cold calling is effective because most people are afraid of it—and most people do it poorly. If you can master this skill, you’ll dominate.

Start with something disarming. Make it easy for them to say no instead of yes:

1. The Best Opening Lines

“Is now a terrible time to talk?”

This Chris Voss technique works because saying no is easier than saying yes. If it really is a bad time, they’ll let you know. If not, you’ve got their attention.

2. Transition to the Purpose of the Call

Get to the point quickly and let them know why you’re calling:

“Hey, I was looking your business up—Google, Facebook, all the big tech platforms. And from what I can see, there’s some serious money being left on the table.

My only question is—do you feel like you should be doing better than you are right now?”

Frame it like this:

“Let’s set up a time to have a real conversation where I can do some full research and show you what’s possible. Would Thursday at 1 PM work, or does Monday at 11 AM fit better?”

Cold calls are not about closing deals—they’re about setting well-prepared appointments.

3. The Goal: Book an Appointment

Always give two options—this makes it easier for them to say yes.

4. Set Up the Calendar Appointment Immediately

Make it easy and organized:

“Just for my own sanity, let’s throw this on my Google Calendar now. You can always change it later, but this way we both stay on track.”

Face-to-Face Prospecting – Same Principles, Different Setting

Face-to-face works just like cold calling but with the advantage of physical presence.

Here’s how:

  1. Start Strong:

    • “Hey—I was driving through the area and decided to check out your business. Looked you up on Google, Facebook, Apple—all the major platforms—and from what I see, there’s some serious money being left on the table.

      I figured I’d stop in because I work with owners who feel like they should be doing better than they are.

      Let me ask—do you feel like there’s more out there for the business? Like maybe you’re not getting everything you should be?”

    Book the Appointment On the Spot:

    • “Let’s schedule a quick chat where I can do some research beforehand. Does Tuesday or Thursday work better for you?”

  2. Keep It Simple:

    • Focus on booking the next meeting, not on closing the deal immediately.

Handling Gatekeepers

Gatekeepers are common when targeting bigger businesses. It’s all about power dynamics.

Here’s the strategy:

  1. Study Chet Holmes’ Techniques

    • Best information on handling gatekeepers is out there. Start with this: [YouTube Search: “Chet Holmes Gatekeeper Conversations”]

  2. Key Tactics:

    • Be confident and direct. Treat the gatekeeper with respect, but don’t let them control the call.

    • Always position yourself as someone with value to offer the decision-maker.

Handling Common Objections

Here are common objections and how to flip them:

“Call me back later.”

“Are you just too busy right now, or are you holding off on growing your business for a while?”

“I’m already working with someone.”

“That’s funny—the last business that told me that ended up saving thousands of dollars. Would it be completely out of line to see if I can do it better for you?”

“We’re doing fine.”

“I know you’re doing good—that’s why I called. I only work with businesses doing well because they’re the ones who can afford to grow.”

“Just send me something.”

“Absolutely—what do I need to include to get your real attention because if you are anything like me, you’ll just delete it or toss it in the?”

“I’m not interested.”

“I completely understand. Can I be the first person you call when you’re ready in the future? What would have to change for you to consider this seriously?”

Closing the Call

When in doubt, go back to the appointment close:

  • “Look, based on everything we’ve talked about, we should have a real conversation about this. Let’s get something on the calendar. Would Thursday or Friday work better for you?”

If they object, address the objection—and close again:

  • “Would Thursday at 3 PM or Friday at 10 AM work better?”

Most Profitable Categories

Where the Money Is – Focus on These Industries

Here’s a broad list of industries and business types that have worked well. These businesses often have clear needs, room for improvement, and an appetite for growth. Pick what resonates with you personally or where you see opportunity.

1. Home Services

Home services are highly competitive and Google Search is critical for customer acquisition.

Examples:

  • Roofing Contractors

  • HVAC Companies

  • Plumbers

  • Electricians

  • Carpet Cleaners

  • Basement Repair & Waterproofing

  • Tree Removal Services

  • Landscaping & Lawn Care

  • Pest Control Services

  • Window & Door Installers

  • Gutter Cleaning & Replacement

  • Handyman Services

  • Remodeling Contractors

  • Garage Door Companies

  • Moving Companies

These businesses thrive on local visibility and reviews.

Examples:

2. Automotive and Vehicle Services

  • Auto Service and Repair Shops

  • Tire Shops

  • Car Washes & Detailers

  • Oil Change Centers

  • Motorcycle Repair Shops

  • Watercraft Dealers (Boats, Jet Skis)

  • ATV & Powersports Dealers

  • RV and Camper Dealers/Repair

3. Specialty Retailers

Local retailers rely on foot traffic, visibility, and strong online presence.

Examples:

  • Jewelry Stores

  • Bakeries & Cake Shops

  • Florists

  • Sporting Goods Stores

  • Boutique Clothing Shops

  • Pool & Hot Tub Dealers

  • Specialty Gift Shops

  • Pet Supply Stores

4. Tourism & Attractions

These businesses need targeted visibility to drive bookings and visits.

Examples:

  • Tourist Attractions (Zoos, Aquariums, Museums, Theme Parks)

  • Wineries & Breweries

  • Bed & Breakfast Properties

  • Boat Rental Companies

  • Fishing Charters & Tours

  • Event Venues

  • Mini-Golf and Family Fun Centers

5. Professional Services

These businesses often spend money on advertising but do so inefficiently.

Examples:

  • Tax Accountants & CPA Firms

  • Mortgage Brokers

  • Small to Medium Law Firms

  • Insurance Agencies

  • Financial Planners

While harder to reach, their growth potential is strong.

Examples:

6. Medical & Health Services

  • Chiropractic Clinics

  • Dental Practices

  • Optometrists

  • Physical Therapists

  • Med Spas

  • Weight Loss Clinics

  • Psychologists & Therapists

Businesses that provide necessary services and often struggle with visibility.

Examples:

7. Waste Removal & Recycling Services

  • Dumpster Rental Companies (Roll-Off Services)

  • Waste Recycling Companies

  • Commercial Junk Removal

8. Health & Fitness Studios

These businesses rely heavily on reputation and lead generation.

Examples:

  • Martial Arts Studios

  • Gyms & Fitness Studios

  • Yoga Studios

  • CrossFit Boxes

  • Dance Studios

Great for businesses where reputation and reviews are everything.

Examples:

9. Beauty & Personal Care

  • Hair Salons & Barbershops

  • Nail Salons

  • Day Spas

  • Massage Therapists

10. Solar and Energy Services

These businesses have high margins and often need to improve lead generation.

Examples:

  • Solar Installation Companies

  • Home Energy Auditors

  • HVAC Efficiency Services

Sometimes the best opportunities come from unexpected places.

Examples:

11. Niche and Unique Categories

  • Psychics

  • Basement Repair Companies

  • Tour Guides and Experience Companies

  • Dog Trainers

How to Choose the Right Industry

When identifying businesses to prospect:

  1. Look for Advertising Dollars: Businesses already spending money on legacy advertising (billboards, radio, print) but ignoring Google and Meta ads are prime candidates.

  2. Are They Search-Dependent? If customers find their services through Google searches (e.g., “plumbers near me”), they are a great fit.

  3. Room for Improvement: Look for businesses with poor visibility, outdated websites, bad reviews, or weak social media presence.

  4. Profit Margins: Industries with higher margins (solar, medical, law) or repeat business (gyms, automotive) often deliver the best results.

  5. Your Personal Connection: Choose industries you relate to or know well. If you’ve grown up around carpenters, talk to contractors. If you love fitness, target gyms.

Final Thoughts for This Section:

The world is full of opportunity. Local-facing businesses in any category can benefit if they meet three criteria:

  • They want to grow.

  • They believe in the power of the Internet.

  • They are willing to invest in their success.

Pick your category, dive in, and start building momentum.

Final Words: It’s Time to Execute

Everything you need to succeed is on this page. Cold call, book appointments, and refine your approach with every conversation.

The opportunity is there. You just have to go out and get it.