Get Found on Google
How strong is your local presence?
What content do you have?
Even though the massive search engine can feel like a big soup of content at times, there are actually organized systems at work that determine which sites appear before others.
Simple Steps to start the process of optimizing your content:
Localize your keywords
Use Google suggest
Look at similar searches
Look at your competition
How Google Ranks Local Businesses: A Guide for Business Owners
As a business owner, it's important to understand how Google ranks businesses. According to recent research, Google looks at four main factors when ranking local businesses: categorization, reviews, content, and proximity. In this blog post, we'll discuss each of these factors in more detail. We'll also provide tips for improving your ranking on Google. Thanks for reading!
Categorization
One of the most important factors that Google considers when ranking local businesses is categorization. Google looks at the categories that your business falls into and compares them to the other businesses in the same categories in your area. The more relevant your business is to a particular category, the higher your ranking will be.
Reviews
Google also looks at reviews when ranking local businesses. The more positive reviews you have, the higher your ranking will be. However, it's important to note that negative reviews can also have an impact on your ranking. If you have a lot of negative reviews, Google may rank you lower than businesses with fewer negative reviews. It is also important to respond to each and every review in a timely manner.
Content
Google also looks at the content on your website when ranking local businesses. The more relevant and valuable the content is, the higher your ranking will be. In order to improve your ranking, make sure that your website is up-to-date and contains relevant information about your business.
Proximity
The final factor that Google considers when ranking local businesses is proximity. The closer you are to the searcher, the higher your ranking will be. To improve your ranking, make sure that your business is listed in Google Maps and ensure that your business information is accurate and up-to-date.
Search engine optimization takes TIME to work its magic. You can’t just write a great blog and expect the traffic to start pouring in. Instead let us help YOU become strategic about where you spend your time and energy. Having a plan in place can help you focus your EFFORTS on the most important parts of your strategy.