If they are zigging - you should be zagging

[00:00:00] It is August of 2017 and I thought I'd share this. I just got an email contest basically in they're going to give away a fidget spinner if I signed up for whatever it is. A perfect example of in business and life for that matter that if everybody is zigging you should probably zag. You can't be a leader if you're following the pack and you certainly can't be a leader if you're following the pack and you are at the tail end of whatever is the fad at the moment. So take advantage of it. Don't do what everybody else is doing. Be unique. Be original. Be authentic and make sure you get your message out there the right way because that was just a joke. [49.2]