Standing out from the crowd...

Eric: [00:00:00] Hi. Thanks for watching the video. I want to talk today about standing out and what does it take in order to stand out on the Internet. What does it take in order to stand with your customers. I relate a little story back from my own personal experiences back in the early 90s when I was going to Arizona State University. I started working you know to pay some bills like everybody else I was eating ramen noodles and kind of get sick of it. So I started working as you know and a Bennigan's actually. And what I did is I noticed that some of the people down the street that worked at a nice restaurant were coming in and they had a lot more money to spend on drinks than I did. So after a while I talked to one of them and said What does it take in order to move up in this industry.

[00:00:49] I learned what I learned my wines and learned my food and then soon got into that position was making a lot more money.

[00:00:59] And then from there you know in Phoenix it's a big city so we had a lot of opportunity to move ahead and then move to the cream of the crop the very upper echelon I mean the people are making nearly six figures. Being a waiter you know the $100 plate sort of crowd you know really in this area we don't have much around here like that except for maybe Kohler. And you know figure out what to do there. And the way that I did this and this is back where it was not very easy to do as is I shrunk my resume down to the size of a wine label and I plastered onto a bottle of wine and I sent it off to the hiring managers at the top the very cream of the top establishment in Phoenix at the time and I got hired at one of them shouldn't have I didn't have the experience they didn't have the pedigree but I got hired and even years later when I was working at another you know finishing up with school and working in another establishment and we had sort of a benefit that we were doing I was in a back office of another restaurant that I went to and I saw my wine bottle. This is three years later I saw my wine bottle sitting at the desk of one of the hiring managers. And I asked him about it and he said yeah this is the greatest thing I know. You know he said this has been on my desk and I use it as an example of what it takes and I asked him why the hell didn't you call me then.

[00:02:28] It was really nice to see the thing is is that it was a little more difficult to shrink things down and to paste it and send it off. Today we have so many more availabilities to stand out. I know there's a lot of clutter. I know there you know to get on Facebook and stuff like there's a lot of clutter but to utilize search engine optimization to get on social media to do things running contests whatever it takes. And even just kind of taking a step back and looking at your whole customer experience what does that look like. What you know walk through the front doors of your business. Are there cigarette butts on the front door is it dirty. Are you having paint missing. What's the messaging as you walk in versus walk and walking out. You know really take a fresh look at different things and really stand out. I worked with one aspect of it and that's kind of the online visibility of the different property management that we handle.

[00:03:26] But the you know and this is a cornerstone piece of what it is.

[00:03:32] But at the end of the day I'm about business I'm kind of the business geek here in this.

[00:03:36] I want people to make money I want people to do well and in order to do that what we need to do is really push for doing everything right and heating up the customer experience and really making a go at it and making sure that they get our best foot forward and that they're seeing everything that we can do in order to try to connect with them because you know as in today's economy everything is about connection. Everything is about touches everything you say about that. So the better you can do that the more it is. So what can you do to stand out today and what can you do to reach somebody. You know bear in mind even like updating your social media just you know

once a day you're you're on par at that point that with some of the major brands out there in the United States in the world really. So it doesn't take much in order to really compete but it does take something.

[00:04:31] So I hope this is informative and you know it's sparked a little interest and a thought process of what you can do in order to really take it to the next level.